by James Fanthorpe | Feb 10, 2018 | Book Cover Design, Books, Inspiration, Marketing
So, you’ve spend months, or perhaps years perfecting your book, forsaking all objectives except committing your imagination or knowledge to paper. Finally it is the kind of book you’ve dreamt of, but what does it look like? Whether you are publishing an...
by James Fanthorpe | Jan 24, 2018 | Books, Marketing
Near where I live there is a bookshop situated within a very old building. Inside, and behind the thin layer of chain store branding, there exists a staircase whose architectural doppelgängers you might have glimpsed in a hammer horror film. To walk on it, a necessity...
by James Fanthorpe | Mar 29, 2017 | Marketing
What is a Brand Story? Your brand story is not a single document but rather a consistent narrative that extends throughout your communicative approach, encompassing written, visual and verbal elements, which collectively and often indirectly, reveal the history,...
I am a professional designer and the founder of XL Book Cover Design. I have over 18 years of experience in design and marketing.