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Christmas Book Flood

Christmas Book Flood

Yuletide is ideal for books, and for writing. Whether it is the ghost stories of M R James, which seem to politely cry out for an open fire to be enjoyed beside, or Philip Van Doren Stern’s ‘The Greatest Gift’, otherwise known to cinephiles as Frank Capra’s sublime...
How to Write Great Brand Story Content

How to Write Great Brand Story Content

What is a Brand Story? Your brand story is not a single document but rather a consistent narrative that extends throughout your communicative approach, encompassing written, visual and verbal elements, which collectively and often indirectly, reveal the history,...

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